Design Center at the Merchandise Mart

Primarily catering to the design trade industry, the Design Center at The Merchandise Mart opened to the consumer market in 2011 to drive traffic to their high-end residential furniture showrooms, occupying 5 floors of The Merchandise Mart. The shift required a rebrand with consumer-focused messaging and visual campaign. Another challenge was integrating all the sub-brands, into one cohesive voice. This was important to make an impact with limited media resources and to effectively clarify the accessibility and services available at the Design Center. Sub-brands include, Design Chicago, Designer Portfolios, and DreamHome.